Mad Men Season 3 Episode 7 “Seven Twenty Three”
Coming on the heels of winning its second straight Emmy for best drama series, Mad Men attempts to prove that it got the victory it deserves with tonight’s “Seven Twenty Three” episode. Is it a significant date? An important event in history? A room number? Or a new address?
We find out that the title of the seventh episode of the third season is a reference to David Ogilvy, the real “Father of Advertising” and his 1963 book “Confessions of an Advertising Man,” a manual in which Ogilvy explains how useless it is to be creative unless you can also sell what you create.
When we last saw Mad Men, two executives from London arrived at Sterling, prompting Cooper to speculate that Don will be offered a dual post in New York and London. Don was summoned to a meeting with hotel magnate Conrad Hilton and looked like he’s about to land a new client, while Lane was given the chance to stay with Sterling at least for the time being.
The drama continues tonight as Betty tries her hand at local politics. Oh and she also has her hands full renovating the house. It looks like she’s aiming for a new look, though because she’s incorporating more fancy pieces of furniture in her living room. Betty wants the benefit of Don’s eye because all he does at work is evaluate objects but Don, suggesting to just “move the lamp at the other end of the sofa,” couldn’t care less since he’s really not into interior decorating.
And while that’s happening, Don is also forced into thinking about the future after a troubling incident ensues. Meanwhile, Peggy gets a very luxurious gift.
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